India’s Journey of Hylobiz — Part three

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The article talks about How Hylobiz as an idea evolved in just few months, the thought process involved in shaping the product, the feedback from the industry leaders to improve and make the right-fit for the SME’s. The Part three that talks about Pricing model and establishing Hylobiz as a brand. If you have missed Part one that narrated the inception, identifying the pain points and market space, you can read here. And Part two narrates the crafting of product experience , you can read here.

While many businesses offer a freemium model to start the business and follow the word of mouth approach, we strongly believe, that if we are adding value to SMEs business and taking their pain away, we deserve to be paid for our efforts.

Our goto market strategy has been top-down in the value chain, with a core focus on receivables. For the first 10K SMEs on platform, Hylobiz acquired them directly and through digital reach, while signing partnerships with banks and ERP/CRM companies to build strong channel partnerships to reach next million SMEs through the alliances.

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SME NeoBanking products — Payments receivables, Payables and Credit scoring for SME.

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